Just creating an ad that is catchy, adding a link to your site and forgetting about it is no longer enough. Unfortunately, this would ring a bell in the minds of many website owners, who don't really use Google Adwords to its full potential.
Local businesses today are under increasing pressure to be able to market their businesses effectively online. The biggest reason why local businesses need to invest heavily in local search is the fact that almost 80% of all the clients they receive will be either people who use a mobile phone to find their business or have found out about them online.
Many startup businesses have a limited advertising, marketing and SEO budget. However, for startups that rely mainly or solely on the internet to do business, SEO needs to a big part of their business strategy.