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Often the rush towards re-branding starts when big businesses or your competitors come up with a flashy new logo.
Google's Adwords is probably the largest advertising network in the history of the internet. This is why every change they announce and eventually roll out is of prime importance to every business owner.
Joomla has, in the past, been attacked as one of the less 'secure' content management systems (CMS) to what end?
Everyone knows that content is king on the internet. Unique content gets ranked high regardless of what it is about. However, the question is how unique should your content be?