2015 saw two major updates by Google which really rocked the boat for SEO specialists that relied on a specific set of rules to rank websites.
The number of SEO companies that claim to be offering the best service are in the thousands. Making sense of what each of these companies offer can be mind boggling.
The recent turmoil faced by businesses rankings on major search engines like Google has led many to rethink their internet marketing strategy.
Local businesses today are under increasing pressure to be able to market their businesses effectively online. The biggest reason why local businesses need to invest heavily in local search is the fact that almost 80% of all the clients they receive will be either people who use a mobile phone to find their business or have found out about them online.
Many startup businesses have a limited advertising, marketing and SEO budget. However, for startups that rely mainly or solely on the internet to do business, SEO needs to a big part of their business strategy.