Yet another exciting year for pay per click advertising and marketing will draw to a close and so we try to predict what changes will affect us the most.

Just creating an ad that is catchy, adding a link to your site and forgetting about it is no longer enough. Unfortunately, this would ring a bell in the minds of many website owners, who don't really use Google Adwords to its full potential.

Google's Adwords is probably the largest advertising network in the history of the internet. This is why every change they announce and eventually roll out is of prime importance to every business owner.