The basic concept of Pay Per Click (PPC) advertising is very simple. Advertisers will bid against each other for a particular keyword or phrase relevant to their target audience. The highest bid wins the ad placement within the Sponsored Links section of that particular Search Engine (Google, Yahoo & MSN). As the name suggests, a small fee is charged every time someone clicks through to your website, which effectively means you will only pay for results.
We find that businesses can benefit from a balanced approach with SEO & PPC advertising. With Search Engine Optimisation (SEO), the goal is to position your Website for free within the organic search results with targeted keywords related to your Website. Naturally SEO takes time to maximise your Website exposure & improve your ranking position, so we turn to Pay Per Click (PPC) advertising to create some activity in the shorter term, which will boost your Website traffic in an more instant type manner.
The great thing about Google adword advertising is that its impact is directly measurable. You will be able to control the amount you spend on keywords as well as monitor which keywords are producing effective results for your dollar.
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call: (02) 6687 9810 for more information on how we can help turn your website into an marketing tool that attracts online traffic & increases your website exposure, through Pay Per Click Advertising.
